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The Rise of Free VPNs in 2024: What's Behind Their Dominance?

Updated: Jun 24


In the clash between free and paid VPNs, the results may astonish you.


Brace yourself for the unexpected revelation of which contender is holding its own in this ongoing battle.



vpn screen

Hey there, fellow cyber navigators!


Listen up, because I've got some mind-blowing insights fresh off the digital presses.


You see, NordVPN recently unleashed the findings of a groundbreaking survey, and let me tell you, it's a real eye-opener.


Picture this: in a world where cybersecurity is the name of the game, where every click could be a potential minefield, you'd think folks would be clamoring for the ironclad protection that a premium VPN like NordVPN, SurfShark, or ExpressVPN provides, right?


Well, hold onto your hats, because the truth might just knock your socks off.


Despite the myriad of threats lurking in the digital shadows, it turns out that users are still placing their trust in the siren song of free VPNs. That's right – you heard me correctly.


Despite the risks, despite the pitfalls, despite the countless horror stories of data breaches and privacy violations, there's still a significant chunk of netizens out there opting for the allure of "free."


The survey conducted in 2022 and 2023 found that 40% of Americans use a "free" VPN service and will continue to be the same in 2024. 


free vs paid vpn users in the us


Now, you might be scratching your head, wondering why on earth anyone would choose to roll the dice with their digital security.


Or, perhaps, you are part of that 40% and are using a "free" service and feel it's ok. Don't worry, you are not alone. 


Let me break it down for you.


First off, let's talk about the allure of "free." It's like a siren call, drawing unsuspecting sailors into treacherous waters.


I've been there. About 3 years ago, I primarily used a free service, thinking it was safe. People love getting stuff for free – it's human nature.


And when you dangle the prospect of a free VPN in front of them, promising anonymity and security without the price tag, well, it's like dangling a juicy steak in front of a hungry lion.


They just can't resist. Join the club.


But here's the kicker – nothing in life is truly free. You've heard the saying, "If you're not paying for the product, you are the product." And nowhere is that more apparent than in the world of free VPNs.


Sure, they might not cost you a dime upfront, but trust me when I say, you'll be paying the price one way or another.


You see, free VPNs have to make money somehow, and more often than not, they're doing it by monetizing your data.


That's right – every click, every search, every website you visit, it's all fair game. They're logging it, analyzing it, and selling it off to the highest bidder. Your privacy? Consider it gone faster than a snow cone in July.


But wait, it gets worse. Not only are these free VPNs pillaging your data, but they're also about as secure as a screen door on a submarine.


You think you're safe and sound behind their virtual walls, but in reality, you might as well be broadcasting your browsing history to the entire world. Hackers, government agencies, cybercriminals – they're all lining up to take a peek under the hood of your digital life.


free or paid vpn

So why do people still trust free VPNs? It's a question for the ages, my friends. Maybe they're unaware of the risks, lulled into a false sense of security by the promise of "free."


Maybe they're willing to roll the dice, figuring they've got nothing to lose. Or maybe, just maybe, they haven't heard the gospel truth about the dangers lurking in the shadows. 


Figures also show that Gen Z is less concerned about cybersecurity when it comes to a matter of costs. Which is quite shocking.


But fear not, for in this digital wilderness, there is a beacon of hope – a bastion of security in a sea of uncertainty. There are several decent and reputable VPN services out there. Just do your research, but don't wait. 


We've looked at many services that offer the standard military-grade encryption, strict no-logs policy, lightning-fast servers spanning the globe, and legitimate free-trials but few really can hold up to that claim. 


NordVPN is the gold standard when it comes to protecting your digital assets. In February 2024, CNET rated NordVPN as the best VPN service to date. And unlike those sneaky free VPNs, NordVPN is upfront about its pricing – no hidden fees, no shady business practices, just pure, unadulterated security.


get nordvpn features

For the price of a cup of coffee or a Big Gulp, you can get a top-notch product that leads the VPN market. 


So, my fellow cyber voyagers, let me leave you with this: in a world where trust is a rare commodity and digital threats lurk around every corner, choose wisely.


Don't fall for the siren song of "free." Invest in your digital security, safeguard your privacy, and trust in the power of NordVPN to guide you safely through the turbulent waters of the online world.


The digital world will be a better place with fewer free VPNs.


Until next time, stay vigilant, stay secure, and keep on surfing the digital waves like a boss!


Catch you on the flip side!


P.S. Check out our special offer here.


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